Marketing Opportunities

If you are interested in ordering DVD’s to be sold at your facility: contact Tony Briant directly. He is at tbriant@montereymedia.com or 800-424-2593  

Tony will be able to help IABE members the following ways:  

• So long as your facility is willing to promote the film during the dvd release and hopefully through the 2006 season by posting a medium size poster within their exhibit it will be monterey media’s pleasure to supply each USA member a unique product code and access to the web fundraising banner page. 

• In turn, the member needs to make folks aware of what they are doing and “drive” customers to their site.

In exchange for the placement of The Blue Butterfly poster and continued support for the film (as the facility is able), the following is how monterey media will assist in setting up this opportunity:

 “ monterey media has designed links for you to place on your website with an image, text and whatever language you wish to include so that it is clear that a purchase of the DVD here will provide funds that will benefit your Exhibit, Museum, Farm etc. This has a “Buy” button for people to purchase the film with a Credit Card at its suggested retail price of $24.95 plus shipping and handling and will link directly to our fulfillment center.  We will then remit directly to your Exhibit, Museum, Farm etc. 50% of the $24.95 received. Reports and payments will be sent quarterly.“  

• With regards to purchasing finished goods/DVDs for purposes of resell in their stores, farms, etc. IABE members’ terms for purchasing the DVDs will be as follows: 10 piece minimum order per Purchase Order, 50% off the suggested retail price of $24.95, Member or IABE pays freight, we prefer payment via credit card due to the volume of folks participating, however, if your order is substantial (tbd) we can send a short “formality” credit form and you may pay on Net 30 basis. 

It has taken a few months to coordinate an exciting opportunity for our organization and its members, but finally it has come together.

     On November 29, the following information went out in a press release: monterey media’s new theatrical distribution arm is gearing up for the release of the radiant family adventure film The Blue Butterfly ( www.bluebutterflythemovie.com ). The movie stars Academy Award Winner William Hurt, Genie Award Winner Pascale Bussieres and Marc Donato (“White Oleander”, “Pay It Forward”).  The national theatrical campaign will commence December 26th in Washington D.C.   monterey media  has also aligned with a coalition of nationally known organizations including:  Children’s Cancer Research Fund, International Association of Butterfly Exhibitions, KIDS FIRST!® Film and Video Festival,  Make A Wish Foundation® of America and the National Brain Tumor Foundation. monterey media and the producers of The Blue Butterfly recognize the commitment of these outstanding organizations and hope to raise public awareness of the vitally important services they provide. This alliance will create awareness via multi-tiered national outreach and marketing campaigns.

     At present, monterey ’s distribution plans for the film incorporate a rolling marketing and promotional campaign through Theatrical and Event showings from mid-November 2005-March 2006, followed by the National DVD release in April or May 2006.  Their goal includes helping the partner foundations and organizations achieve an outreach to help create a wider public awareness of the organizations and if appropriate, offer ways in which they can help fundraising efforts by utilizing The Blue Butterfly.

     monterey media, inc wants our members to know that they will literally be bringing millions of Consumer Impressions directing people to the IABE website where our member exhibition information is easily obtained. IABE will include on their The Blue Butterfly page any information from our member facilities on projects or promotions they are doing in conjunction with this campaign. Their marketing and advertising campaigns, complemented by their association with IABE and the other marketing partners, will generate incredible National awareness for the film via Television, Radio, Print media and exhibitions.

 It is IABE’s hope that this will increase awareness of the member facilities, appreciation of the wondrous beauty of the butterfly world and opportunities for promotional projects.  The release of the DVD could be used with promotion of the opening of our seasonal exhibit members.  If any of your facilities are able to show the movie, it would be another way to have an event or generate attention to your organization.  Click on www.bluebutterflythemovie.com for a full synopsis and a trailer.  Be sure to click on the “friends” section to see what organizations are being recognized in this effort.

     IABE has posted a page and link about the movie on the website, will work with our members and their contacts in making this a successful marketing/fundraising tool, will post information in the January and April newsletters, work with the poster display campaign and future campaigns.  Some of the exciting opportunities for additional exposure to IABE and our individual USA facilities is promotion of the DVD release this spring. IABE’s logo will be place on the back of the packaging sleeve. Accompanying the DVD release will be an extensive National Marketing campaign in which IABE’s log will be placed on promotional posters, sell sheets and other material where practical.  [Did I mention we desperately need marketing committee members?  If you want to assist with this project and other avenues for marketing of our industry, please contact Mary Babcock ASAP!]

     A possible option if a sufficient number of our members display the movie poster is to work with monterey media, inc to include a generic coupon in the DVD which would provide the public a discount towards the entrance fee at Member Butterfly Exhibits across the country, provided the coupon would contain “The Blue Butterfly” logo and that IABE would undertake the cost of printing and shipping the coupon to monterey ’s facility.  Monterey would undertake all costs of assembly with regard to insertion of the coupon into the DVD’s and would be happy to assist with the art design of the coupon.  These DVD could be made available for your gift shops, used as fundraising took, etc.  IABE needs your feedback if this is of interest and if so, what percentage or amount do you want on the generic coupon?  Please send your comments and interest in participation to Mary Babcock by Friday, January 6, 2005.  From your response, the board will decide at their annual meeting in January whether to proceed with this mass marketing coupon project.          

IABE requests that members participate in this marketing partnership by prominently displaying a poster as soon as possible and remaining on display through September 2006. monterey will pay all costs of creating and printing the poster and IABE will cover the cost of mailing it to the various facilities willing to become involved. Contact Michelle Glenn today to get a copy of your free poster to display to your visitors. 

We encourage members to get creative in working together with local children’s and health care networks, theaters and the media to promote the movie and create fundraisers and awareness of your exhibition, the butterfly and insect world and your community. If there are ways we can be of assistance, please contact us.  

     If anyone has thoughts or questions on how they would like to get involved or develop a fundraiser, they should contact Michelle Glenn at monterey media or Mary Babcock of IABE.  Their contact information is listed below.

     For more details about the movie, go to home and click on The Blue Butterfly information page .

Contact representatives:

monterey media, inc                                                IABE

Michelle Glenn                                                  Mary Babcock

Marketing Director                                           Executive Director/temporary marketing chair

mglenn@montereymedia.com                        director@butterflyexhibitions.org  

(805) 494-7199                                                 952-212-4757

I know this is a busy time for everyone but your response is urgently needed in order to get this campaign off the ground.  If you want Mary to send a copy of this information to your marketing department, please send contact details to Mary as soon as possible.  [Mary will be out of the office Dec. 7-10.  Please notify Michelle if you need immediate assistance during that time and she will be in contact with Mary]

Editor’s Note: monterey media, inc uses lower case letters in their name.

Updated: December 5, 2005 , mcb